Custom Internal Tools for Founders

Stop doing the work software should do.

I build custom automation tools that take repetitive, manual workflows off your plate so you can focus on what actually moves the needle. First build is completely free. All I ask for is a testimonial if I deliver.

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Why Work With Me

You get a working tool.
I get a testimonial.
That's the whole deal.

Most automation consultants charge thousands before writing a single line of code. You sit through discovery calls, sign contracts, make partial payments — and get a prototype six weeks later that barely works.

I do the opposite. I build the prototype in 48 hours, you test it in your real workflow, and we iterate until it's exactly right. No invoices. No long-term commitment. You can walk away at any point — no questions asked.

The only thing I ask: if I nail it, tell someone. That testimonial is my currency. That alignment means I'm incentivised to make you love it.

48h
First working prototype delivered
£0
Cost to you — now and forever on this build
Revision rounds — unlimited until it's perfect
0
Lock-in — exit any time, no penalties

The Process

From conversation
to live tool in days.

01
Discovery Call

30 minutes. You walk me through your workflow — where the friction is, what you're manually doing that eats your time. No prep needed on your end.

02
I Build the Prototype

Within 48 hours I'll have a working first version. Not a mockup — an actual tool you can use in your real workflow and poke around in.

03
You Test & Break It

Use it. Break it. Tell me everything that's wrong or missing. This is the most important phase — your feedback shapes the final product.

04
Iterate Until Perfect

I make every change you request. We go back and forth until you genuinely love it and it works flawlessly in your day-to-day operation.

Live Client Example

What this looks like
in the real world.

Current Client

Luxury Limousine Service:
AI Blog Publishing on Autopilot

This operator was already using AI to generate blog content for lead generation — but the gap between "AI spits out a draft" and "post is live on the site" was entirely manual. Copy-pasting, formatting, image sourcing, uploading, SEO tagging, scheduling — hours of low-value work per post.

We're building an internal pipeline that picks up where the AI stops. The draft comes out of the AI tool and drops straight into a workflow that formats it, enriches it, and pushes it through to publish — with zero manual steps required.

The result: the operator focuses on their business. The blog runs itself. Lead generation compounds on its own schedule.

The Automated Pipeline
AI
AI Blog Draft Generated Raw content output from any AI writing tool
Auto Format & Structure Headings, paragraphs, and metadata applied automatically
SEO Enrichment Keywords, meta descriptions, schema markup added
Review Queue Optional human review step before publish
Auto-Published to CMS Live on the website. Done.

The Offer

Your first custom tool.
Completely free.

I'm looking for founders with a specific, repeatable workflow that's eating their time — and I'll automate it at no cost. In exchange, I ask only for an honest testimonial if I deliver real value. If I don't, you owe me nothing and walk away with zero cost.

No invoice, ever
Prototype in 48 hours
Unlimited revisions
Cancel any time
Own your tool entirely
One testimonial if happy

Why There's No Risk

Every objection,
pre-answered.

💸
"What if I don't like it?"

You owe nothing. There's no contract, no payment term, no cancellation fee. If you're not happy, we part ways and you've spent exactly zero pounds and zero hours on paperwork.

"What if it takes too long?"

The first prototype lands in 48 hours. If you have feedback, I turn around revisions fast — often same day. I'm not a team with backlogs; when you're my current focus, you have my full attention.

🔒
"What about my data?"

You own everything built for you — the code, the workflow, all of it. I don't retain access to your systems after delivery. You're not locked into any platform I control.

What Clients Say

✦   TESTIMONIAL IN PROGRESS   ✦

Our first client is currently using the tool. Their review will live here shortly.

Ready to Automate?

Tell me what's
eating your time.

If you have a repetitive internal workflow — content, operations, admin, data entry, follow-ups — there's a good chance I can automate it in under a week. Let's find out in a 30-minute call.

Book a Free Discovery Call
bobby.tjia@optimechtools.com Book via Calendly →